Web analytics tools seek to monitor and report on the interaction between Internet users and specific websites or marketing initiatives for the purpose of improving those interactions.

For  example, the popular Google Analytics suite can monitor traffic arriving from social media campaigns or email marketing, help determine the value and effectiveness of some pay-per-click advertising campaigns, or even track conversions.

The main goal is to improve user’s website and marketing experience, helping with product discovery, education or even entertainment and simultaneously achieving the marketer’s goals whether those goals are to sell more products and increase interaction.

Ten of the leading Web Analytics solution

·         Adobe Site catalyst, powered by Omniture

·         IBM Core metrics

·         Google Analytics

·         Webtrends

·         VisiStat

·         Snoobi

·         Truviso

·         Reinvigorate

·         Mint

·         Woopra

·         Clicky

·         Piwik

Adobe Site Catalyst, powered by Omniture

Adobe SiteCatalyst provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Online Marketing Suite of applications for online business optimizations.

IBM core Metrics

The IBM Core metrics web analytics suite is built to quickly provide actionable information that will help marketers succeed. With Core metrics, a marketer is really getting a complete online marketing optimization tool kit that should not only provide data about how a website affects visitors, but also information about social media, email, and advertising return on investment. This solution also has enterprise level pricing that requires prospects to contact the Core metrics sales team.

Google Analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. There are also a number of excellent tutorials that explain how to use Google Analytics, so that while this service does not necessarily include the level of support and training available with enterprise solutions, learning to use the tool is not difficult.

Webtrends

Webtrends is the first company to provide a web analytics tool. Three tiers of products available to accommodate small to large companies. Stats hosted on your server or theirs. Reports gauge your standard visitor data, such as page views and unique visitors. Then they get more detailed with geographic locations of your site visitors as well as invaluable reports on their online likes and dislikes. Another standout is how these reports can be viewed. Storyboard mode condenses tables and tables of data into a report that’s easy to decipher. Instead of having to weed through complicated numbers, the storyboard lays it all out in narrative terms that any department head can understand.

VisiStat

VisiStat’s Web Analytics solution is the backbone of our entire service offering. Built on a powerful analytics engine that translates complex web data into easy-to-understand information, VisiStat’s Web Analytics provide comprehensive insights on website performance, engagement and visitor behavior. VisiStat helps you determine how visitors got to your site, where they are spending their time, what they are looking for, and how they navigate. These valuable insights enable you to make more informed business decisions to help improve the effectiveness of your website an online marketing initiatives.

Snoobi

Snoobi web analytics experts help you to boost your sales through the use of your website. With Snoobi’s expert advice, you will know how to attract your target group to your website and how to best improve your website. Snoobi’s website analysis and recommendations are always based on reliable facts provided by Snoobi’s reliable web analytics data.

Truviso

Truviso offers a scalable and real-time suite of analytics solutions, including visitor data, online advertising data, and online video measurement. The company’s analytics engine may also be white labeled so that some businesses could be using Truviso without even realizing it.

Reinvigorate

Reinvigorate uses globally-distributed tracking code to monitor real-time site traffic data, provide industry-leading heatmaps, and offer known user tagging to help site owners with personalized marketing analysis. The solution starts at just $10 per month, and is promising to add many new features, including Ajax tracking. Also, Reinvigorate is a Web trends product, so it may benefit from its parent company’s extensive experience in the market.

Mint

Mint is a web analytics solution that costs just $30 per site and allows business owners to host their own web analytics tool set. Mint is particularly good for marketers that publish a lot of content, for example on a blog, that is syndicated and read using RSS feed readers.

Woopra

Woopra allows users to filter site traffic data by community, feed reader traffic, email, and social media. The solution has an excellent user interface too.

Clicky

Clicky is a very good, real-time web analytics solutions that focuses on making using web analytics simple

Piwik

Piwik is an open source, real-time web analytics solutions that runs on a user’s own web servers. The solution also has an extended development community.