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    [Update] Google help doc defines Search Analytics impressions, position and clicks

[Update] Google help doc defines Search Analytics impressions, position and clicks

Google has released a new help document that defines the metrics used on the Google Search Analytics report that webmasters can find within the Google Search Console.Specifically, it aims at defining three core metrics used on the report; impressions, position and clicks. What is an impression? A link URL records an impression […]

By |August 3rd, 2016|News|Comments Off on [Update] Google help doc defines Search Analytics impressions, position and clicks|
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    [Book Review] Analytics: Data Science, Data Analysis and Predictive Analytics for Business

[Book Review] Analytics: Data Science, Data Analysis and Predictive Analytics for Business

Analytics: Data Science, Data Analysis and Predictive Analytics for Business (Algorithms, Business Intelligence, Statistical Analysis, Decision Analysis, Business Analytics, Data Mining, Big Data) SO MANY PEOPLE DREAM OF BECOMING THEIR OWN BOSS OR SUCCEEDING IN THEIR CHOSEN PROFESSION, AND WITH THE RESOURCES AVAILABLE TODAY, MORE ENTREPRENEURS AND PROFESSIONALS ARE ACHIEVING GREAT SUCCESS! HOWEVER, […]

By |July 22nd, 2016|Resources|Comments Off on [Book Review] Analytics: Data Science, Data Analysis and Predictive Analytics for Business|

What are the best keyword tools for SEO and PPC?

The Basics: How to Find the Right Keywords for Your Business?

One of the most asked question in the digital marketing space is to find the right keyword/phrase for the website that are realistic to get quick ranking as well as profitable enough to make business.

Broadly, there are two approaches for identifying and selecting keywords. […]

By |June 4th, 2016|Advertising, Campaign Management|Comments Off on What are the best keyword tools for SEO and PPC?|

How to create a Google / Bing PPC campaign for technical support?

Both Google and Bing AdCenter have introduced a lot of changes to their ad polices for using branded keywords/phrases in ad copies. Keywords/phrases such as HP, McAfee, Facebook, Norton, Yahoo, Facebook, etc., are getting affected.

Specifically, Bing AdCenter Policy Changes for running Technical Support PPC Campaigns (18 November 2015):

Advertisers offering services or otherwise promoting […]

By |June 4th, 2016|Advertising, Campaign Management, Digital Marketing, News, Search Marketing|Comments Off on How to create a Google / Bing PPC campaign for technical support?|

Most useful SEO tips & tricks for new websites

Do you want your website to get better search engine visibility and generate good business? Tried various SEO techniques, but still no solid results? Frustrated and confused about modern SEO changes? Don’t give up yet. SEO is quite simple if you know the rules of the search engine game. Follow our most useful and […]

By |August 30th, 2014|Search Marketing|Comments Off on Most useful SEO tips & tricks for new websites|

Google Panda 4.0: Race against low-quality web pages

What is Google Panda?
#Panda4 #PandaRecovery #GooglePanda #SEO
Google’s Panda Update is an algorithm change that aims to prevent websites with poor quality content from ranking into the top of Search engine results pages (SERPs). from working their way into Google’s top search results. The first Panda update occurred in 2011 and continues still with different […]

By |June 11th, 2014|Analytics, Digital Marketing|Comments Off on Google Panda 4.0: Race against low-quality web pages|

Top 10 Digital Marketing Trends for 2014

The growth of Digital marketing across brands and segments is growing at an exponential speed. Recent digital innovations had led to several new marketing channels and media formats that helps a business to reach wide target market. Winners don’t rely on one set of framework, but how they will use the multi-channel, multi-media marketing framework that integrates […]

By |June 11th, 2014|Digital Marketing, Personalization|Comments Off on Top 10 Digital Marketing Trends for 2014|

10 Incredible E-commerce Software for your online store

Your Ecommerce website is your online store. It is the place where you sell your products, and introduce your brand to your customers. But before you create a website, you have to choose an Ecommerce software. An Ecommerce software is the database where your Ecommerce is born.
Here are the top 10 E-commerce platforms:

Magento:  It is the […]

By |June 5th, 2014|E-Commerce|Comments Off on 10 Incredible E-commerce Software for your online store|

10 Web Analytics Solutions for Ecommerce Merchants

Web analytics tools seek to monitor and report on the interaction between Internet users and specific websites or marketing initiatives for the purpose of improving those interactions.
For  example, the popular Google Analytics suite can monitor traffic arriving from social media campaigns or email marketing, help determine the value and effectiveness of some pay-per-click advertising campaigns, […]

By |July 31st, 2012|Analytics, Design, Digital Marketing|Comments Off on 10 Web Analytics Solutions for Ecommerce Merchants|