How to create Digital Marketing Strategy Online
Digital Marketing is referred to as the marketing of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Your digital marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action. The main focus point should always be to attract the right visitors that have an interest in what you offer or sell.
Creating a Digital Marketing Strategy plan
Defining, implementing and refining a coherent digital strategy is one of the fundamental steps to successful online business. Some of the fundamental building blocks that make up an effective digital marketing strategy are
Know your Business
Know the competition
Know your customers
Know what you want to achieve
Know how you’re doing
1. Know your Business
Whether your business ready to embrace digital marketing? Are your products / services suited to online promotion? Do you have the right technology / skills / infrastructure in place? How will digital marketing fit into your existing business processes, do those processes need to change, and are you and your staff ready to accommodate those changes?
2. Know the competition
Who are your main competitors in the digital marketplace? Are they the same as your off-line competitors? What are they doing right now to promote their product, what are they doing wrong , what aren’t they doing at all and how can you differentiate your online offering from theirs? Remember, competition in the digital world can come from just around the corner, or from right around the globe. The same technologies that allow you to reach out to a broader geographical market also allow others to reach in to your local market. When you venture online you’re entering a global game, so don’t limit your analysis to local competition.
3. Know your customers
Who are your customers and what do they want from you? Are you going to be servicing the same customer base online, or are you fishing for business from a completely new demographic? How do the customers you’re targeting use digital technology, and how can you harness that knowledge to engage in a productive and ongoing relationship with them?
4. Know what you want to achieve
If you don’t know where you’re going, there’s a pretty fair chance you’ll never get there. What do you want to get out of digital marketing? Setting clear, measurable and achievable goals is a key part of your digital marketing strategy. Are you looking to generate online sales, create a source of targeted sales leads, and improve your brand awareness among online communities, all of the above or perhaps something completely different? Your goals are the yardsticks against which you can measure the progress of your digital marketing
5. Know how you’re doing
Results can be measured easily compare to other forms of advertising. You can track everything that happens online and compare your progress against predefined goals and key performance indicators (KPIs). How is your digital campaign progressing? Are certain digital channels delivering more traffic than others?