Digital Marketing is referred to as the marketing of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Web analytics tools seek to monitor and report on the interaction between Internet users and specific websites or marketing initiatives for the purpose of improving those interactions.
For example, the popular Google Analytics suite can monitor traffic arriving from social media campaigns or email marketing, help determine the value and effectiveness of some pay-per-click advertising campaigns, or even track conversions.
