Online Reputation Management (ORM)

We have combined expertise on marketing and public relations to protect your corporate and brand reputation within the search engine and social media space. Track, monitor and rate your online brand mentions. Online reputation management is a specialised mix of search engine optimization (SEO) and public relations (PR).

Effective SEO can influence the search results in a Google or a Yahoo in such a way that a company can ensure that searches for their brand will yield positive, informative sites that help create awareness among the community and to help searchers better understand and research their products - which are in turn the goals of good PR. Our primary objective would be to push the negative results down from page 1 and increase the visibility of positive mentions to the top of the page 1.

Optimizing your company's main website, issuing quality press releases, contributing to high-traffic forums in your industry, and "becoming a part of the conversation" on user-generated content sites are all ways that an online reputation can be managed.

Three steps process:

1. Monitor:

Monitor the online conversations happens across consumer-generated medium (CGM). We have necessary warning systems to alert us of all news relating to the brand and also help clients to gather market intelligence and assess developing trends.

Actively montioring the search results and participating in the web-o-sphere will benefit your online reputation

• Set up Google and Yahoo alerts
• Use sites such as Feedster and Technorati
• Tracking brand mentions through customized RSS readers
• Monitor industry-related sites

2. Analyze:

Analyze the scenario of the marketing, competition and search engine space for a particular brand mention. We also document the pre-position of the sites in the search engine space.

• Online assets
• Corporate Sites
• Product Sites
• Corporate Blogs
• Employee Blogs
• Partner Sites
• Corporate Communications

3. Influence:

Create new perceptions or influence the present ones by active participation in the consumer-generated medium (CGM). We actively participate in forums to share information, develop ideas and education.

• Blogs, Forums, and Consumer Opinion Sites
• Consumer Complaint Sites
• Social Network Sites
• Competitor Attacks
• Trademark Infringement
• Counterfeit Products
• Counter-intelligence
• Crisis Management Developments

4. Maintenance:

Online Reputation Management through monitoring, analyzing and influencing online communications can help prevent the loss of business and ensure the ongoing success of your organization.

• Organic position
• Pay-per-click tracking on your branded items
• Snapshots of the top 10 search engine results
• News about your brand
• News about your competitor’s brands
• Consumer generated media (CGM )