These terms explain the general conditions for using the PerforMetris website and discussing or purchasing digital marketing services. A signed proposal, statement of work, order, or separate service agreement may add project-specific terms. If a project document conflicts with these website terms, the expressly agreed project document should govern that engagement.
Acceptance and scope of these digital marketing terms
By using this website, submitting an enquiry, or entering an engagement that incorporates these terms, you confirm that you have authority to act for yourself or the organisation you represent. Do not use the website or services for an unlawful purpose or to interfere with the operation, security, or availability of the site.
PerforMetris provides digital marketing activities described in an agreed scope. These may include SEO, paid media, content, analytics, website work, or related support. The presence of a service on this website does not mean it is included in every engagement. Deliverables, platforms, timelines, fees, review cycles, and responsibilities must be read from the applicable proposal or statement of work.
For context on available work, see the organic SEO service and web analytics service pages. Those pages describe service areas; the signed scope defines the actual commitment.
Client information, access and approvals
The client is responsible for providing accurate information, timely feedback, and access reasonably needed for agreed work. This can include website, analytics, advertising, content management, domain, hosting, or business profile access. Credentials should be shared through an approved secure method, not placed in a public form or ordinary document.
The client must have the right to supply all names, logos, images, copy, data, audiences, product claims, and other materials provided for use. The client remains responsible for factual accuracy, required disclosures, legal review, regulated claims, and final approval unless a signed agreement expressly assigns a particular responsibility elsewhere.
Delays in access, content, decisions, or approvals may affect delivery dates and campaign performance. PerforMetris should notify the client when a missing dependency materially blocks agreed work. A revised schedule or additional scope may be required when the delay changes the work.
Fees, media spend and third-party charges
Professional fees, payment dates, taxes, and invoice terms are set out in the applicable commercial document. Advertising media spend, software subscriptions, hosting, stock assets, licences, platform charges, and other third-party costs are separate unless the written scope says they are included.
A client should approve budgets and material changes before spend is committed on its behalf. Platforms may change prices, policies, interfaces, or availability. PerforMetris does not control a third-party platform and cannot guarantee that it will accept, continue, display, rank, or distribute any campaign or content.
Late payment may pause work when the applicable agreement permits it. A pause can affect campaign continuity, reserved capacity, timelines, and results. Any restart work or revised schedule should be confirmed before activity resumes.
Intellectual property and permitted use
Each party retains ownership of material it owned before the engagement. Ownership or licence rights for newly created deliverables should follow the signed scope and any payment condition stated there. Third-party materials remain subject to their own licences and platform terms.
Methods, tools, templates, know-how, software, and reusable processes developed independently of a particular client deliverable remain with their existing owner unless expressly transferred in writing. A client must not remove rights notices or use materials beyond an agreed licence.
Performance, reporting and external platforms
Digital marketing results depend on factors beyond one supplier's control, including competition, demand, platform auctions, search systems, website condition, pricing, offer quality, sales follow-up, tracking configuration, client approvals, and third-party changes. PerforMetris can commit to agreed work and professional care, but does not guarantee a ranking, lead volume, revenue figure, acquisition cost, or uninterrupted platform access unless a signed document states a specific service level.
Reports reflect the data available from configured tools and platforms. Tracking gaps, consent settings, browser restrictions, attribution choices, offline activity, and platform differences can cause figures to vary. Both parties should raise known data-quality concerns before relying on a report for a material decision.
Confidentiality, data and acceptable instructions
Each party should protect confidential business information received for the engagement and use it only for the agreed purpose. Access should be limited to people and suppliers who need it for the work and who are bound by appropriate duties.
The client must not instruct PerforMetris to publish deceptive claims, infringe rights, bypass platform rules, misuse personal data, or perform unlawful activity. Work may be refused or paused when an instruction creates a material legal, security, rights, or platform-policy concern.
Suspension, termination and completed work
Termination rights, notice periods, refunds, handover, and continuing obligations should follow the signed project terms. Either party may need a right to end work for a material breach that is not corrected within an agreed period. Serious unlawful conduct, security risk, or non-payment may justify earlier suspension where the agreement allows it.
On termination, the client remains responsible for approved work and committed third-party costs incurred up to the effective date, subject to the applicable agreement. Each party should return or securely handle access and confidential material as required. Clauses concerning fees, rights, confidentiality, liability, and dispute handling may continue when their nature requires it.
Legal context, changes and contact
Contracts in India are governed by applicable law, including principles set out in the Indian Contract Act, 1872. These website terms are general information and should be reviewed against the business entity, address, governing law, dispute process, tax position, privacy practices, and exact services before publication as a final legal instrument.
PerforMetris may update these terms for future website use or engagements. A material change should not rewrite an already signed scope unless the parties agree in the manner required by that agreement. Questions about these digital marketing service terms should be sent through the website's official contact route before work begins.